European Parental
Alienation Practice

logo design Adobe Illustrator & Figma — 2022
EPAP is a collaboration between Parental Alienation Europe and the Institute of Family Therapy - Malta to contribute to Parental Alienation. EPAP’s mission is to be a key player in the dissemination of best practices and research through the first ever European-accredited training course in Parental Alienation Studies and its publication, the European Journal of Parental Alienation Practice.

The EPAP Logo design is based on two guiding guiding principals, which were the main challenges to overcome. First, it needs to visually distill the complex issue that it Parental Alienation into a concise and memorable design. Secondly, the design has to communicate academic rigour and professional credibility. A secondary design for the Journal was branched out of the main design, while a second option to the brand was given.